Quiet luxury is a style of luxury that prioritizes quality, craftsmanship, and understated elegance over flashy logos and branding. This trend has been around for decades but has gained more prominence in recent years as consumers, especially younger generations, have shifted towards more sustainable and minimalist fashion.

The origins of quiet luxury trace back to the chic French nonchalance championed by luxury brands like Hermès, Chanel, and Céline. These brands focused on timeless, high-quality pieces that did not need loud branding to convey their luxury status. 

Key Quiet Luxury Brands

The Row

Founded in 2006 by Mary-Kate and Ashley Olsen, The Row has become a quintessential quiet luxury brand. The brand is famous for its sleek, sophisticated designs prioritizing quality and craftsmanship over trends. The Row’s pieces, like expertly tailored wool trousers and luxurious knitwear, have a timeless appeal that resonates with a discerning, loyal customer base. 

Bottega Veneta

Bottega Veneta has been a pioneer of quiet luxury since the 1960s with its iconic intrecciato leather weaving technique. Under the creative direction of Thomas Maier from 2001 to 2018, the brand further solidified its reputation for understated elegance and exceptional craftsmanship. 

Loro Piana

Loro Piana is famous for its exceptional fabrics, particularly its cashmere and wool. The brand’s focus on sourcing and producing the finest raw materials with meticulous care exemplifies the quiet luxury ethos. Loro Piana’s pieces, such as its signature cashmere sweaters, are investment purchases that are meant to last for years.

Khaite

Launched in 2016, Khaite has quickly become a favourite among fashion insiders for its modern take on American classics. Designer Catherine Holstein creates pieces like tailored denim, luxurious knitwear, and sleek leather accessories that embody quiet sophistication. 

Brunello Cucinelli

Brunello Cucinelli is an Italian luxury brand known for its refined, understated aesthetic. The brand’s founder, Brunello Cucinelli, is credited with pioneering the “cashmere revolution,” bringing high-quality cashmere to a wider audience. Brunello Cucinelli’s pieces, which include tailored separates and luxurious knitwear, are designed to be worn and loved for years. 

The Future of Quiet Luxury

As consumers continue to prioritize quality, sustainability, and timeless style, the quiet luxury trend is expected to only grow in popularity. Brands that can offer exceptional craftsmanship, thoughtful design, and a focus on longevity will likely see increased demand from discerning customers seeking a more refined, understated luxury experience. Follow for more!