Since Elon Musk took over Twitter in October 2022, the platform has undergone significant changes, both in its structure and user experience. This blog explores how Twitter has evolved into “X,” assessing whether these changes have improved or worsened the platform and speculating on Musk’s future involvement.
Major Changes Since the Takeover
1. Rebranding to X
One of the most notable changes is the rebranding of Twitter to “X.” This shift has been met with mixed reactions, with many users still referring to the platform as Twitter. The rebranding has reportedly diminished the brand’s equity, as the name change has not resonated well with the user base.
2. Content Moderation and Safety
Under Musk’s leadership, Twitter has significantly reduced content moderation. The firing of many content moderators and the dissolution of the trust and safety council have led to an increase in hate speech and misinformation on the platform. Critics argue that the platform has become a “free-for-all hellscape,” contrary to Musk’s initial promises. A study indicated that the quality of conversations has deteriorated, with a rise in extremist content.
3. Changes to Verification
The verification process has also undergone a transformation. Previously, blue checks were reserved for notable figures, but now anyone can purchase verification. This has led to impersonation issues and a dilution of the verification’s original purpose, making it less reliable for users seeking credible information.
4. User Experience and Features
Several features have been altered or removed, impacting user experience:
- Embedding Tweets: Users can no longer easily embed tweets in articles due to changes in URL structure.
- Link Sharing: Issues with link previews have made sharing articles more cumbersome.
- API Access: Increased costs for API access have led to the removal of functionalities, such as tweeting directly from gaming consoles.
5. Rise of Bots and Spam
Despite Musk’s claims of reducing bots, the platform has seen an influx of spam accounts, including those promoting adult content. This has contributed to a decline in the quality of interactions on the platform.
Is Twitter (X) Better or Worse?
Worsening User Experience
Many users feel that the overall experience on Twitter has declined since Musk’s takeover. The platform has become less reliable for real-time news, with misinformation spreading more easily due to weakened moderation. Additionally, harassment has reportedly increased, as the dismantling of the trust and safety department has left users with fewer recourse options against abusive behaviour.
Financial Impact
Financially, Twitter has struggled under Musk’s leadership. Reports indicate that the platform has lost nearly half of its advertising revenue, and market analysts have noted a significant drop in its overall value since the acquisition. This decline has led to concerns about the platform’s sustainability moving forward.
Will Elon Musk Leave Twitter (X)?
While speculation about Musk’s future with the platform continues, there are no definitive signs that he plans to step down. Musk has been vocal about his commitment to transforming Twitter into a more profitable venture, despite the challenges faced. However, the ongoing controversies and financial struggles may influence his long-term involvement.
Conclusion
Elon Musk’s takeover of Twitter has led to a series of transformative changes, many of which have sparked debate about the platform’s future. While some users appreciate the push for free speech, the overall sentiment appears to lean towards dissatisfaction due to increased hate speech, misinformation, and a decline in user experience. As the platform continues to evolve, it remains to be seen whether these changes will ultimately benefit or harm its user base.
