Over the past few years, Boeing has faced turbulent times, largely due to safety issues surrounding its aircraft. The 737 MAX, in particular, has been at the center of controversy after two devastating crashes in 2018 and 2019 led to its global grounding. Even though the plane was eventually cleared to fly again, recent incidents, like the emergency landing of an Alaska Airlines 737-9 in early 2024 and a fatal crash of a Boeing 737-800 in South Korea, have kept concerns about the company’s safety protocols alive.
These accidents haven’t just shaken public confidence—they’ve also left a noticeable dent in Boeing’s finances. The company has struggled to regain its footing, reporting significant losses over the past few years. The second quarter of 2024, for example, saw a $1.4 billion loss, as cash burn continued and production issues persisted.
In response, Boeing has tried to course-correct. A leadership change in 2024 brought Kelly Ortberg to the helm as CEO, tasked with repairing relationships with regulators and the public while addressing the quality control issues that have plagued the company. Meanwhile, new orders, such as Vietnam Airlines’ commitment to buy 50 Boeing 737 MAX jets, hint at brighter days ahead.
Which Airlines Still Fly Boeing?
Despite the rocky road, Boeing remains a key player in aviation, with many major airlines continuing to rely on its planes. United Airlines, for example, operates a significant number of Boeing aircraft and has managed to thrive, thanks to strategic investments in its hub network and long-haul routes.
Alaska Airlines has also doubled down on its Boeing partnership. In fact, the airline recently placed its largest-ever aircraft order, committing to 52 new 737 MAX jets with an option for more through 2030. These new planes are part of Alaska’s plan to modernize its fleet and improve fuel efficiency.
These commitments show that while Boeing is under scrutiny, it hasn’t lost the trust of all its airline partners.
What Needs to Change?
For Boeing, regaining public trust is critical. While airlines continue to place orders, passengers remain wary of flying on Boeing jets, particularly the 737 MAX. Here’s what the company—and the industry—needs to focus on:
- Safety First: Boeing must continue prioritizing safety, not just in design but in ongoing maintenance and updates. This means ensuring rigorous inspections and transparent reporting of potential issues.
- Transparency: Open communication with regulators, airlines, and the public is essential. Clear updates about changes and improvements will help restore confidence in Boeing’s planes.
- Diversification: Airlines that rely heavily on Boeing may benefit from diversifying their fleets. Adding aircraft from other manufacturers like Airbus could reduce risks associated with over-reliance on one supplier.
- Sustainability: As the aviation industry pushes toward net-zero emissions, Boeing’s future planes must lead in fuel efficiency and sustainability to remain competitive.
The Bigger Picture for Air Travel
The broader aviation industry also faces challenges. Recent incidents with Boeing planes underscore the need for tighter regulations, better oversight, and a safety-first culture across the board. Meanwhile, advancements in technology, from AI-powered maintenance checks to more reliable avionics systems, can play a role in making air travel safer.
For passengers, education and communication are key. Airlines need to be proactive in addressing safety concerns and highlighting their commitment to transparency and innovation.
In the end, Boeing’s story is one of resilience—but also a cautionary tale. While it works to rebuild its reputation and stabilize financially, the aviation industry as a whole has an opportunity to reflect and improve. Only through a shared commitment to safety and innovation can public confidence in air travel be fully restored.
