With only days left until Election Day 2024, Kamala Harris is making an unprecedented last-minute effort to galvanize voter support across the country. The Harris campaign has set up rallies, fundraising events, and a sweeping digital strategy that connects with a wide variety of groups—diverse coalitions from women’s organizations and labor unions to Gen Z influencers and moderate Republicans.
Facing what she and many in her party see as a pivotal election for democracy, Harris’s campaign emphasizes her record on key issues like reproductive rights, gun control, and education. Following the Dobbs decision and the rollback of reproductive protections, she has made reproductive freedom a centerpiece of her outreach. This issue, alongside gun control and climate change, resonates deeply with younger voters, many of whom have become more politically active in recent years. By emphasizing policies that directly impact daily life, Harris aims to ensure that these key voter groups feel their concerns are heard and prioritized.
In one of her recent large-scale rallies in Philadelphia, Harris addressed over 12,000 people, signaling a clear momentum in urban centers and swing states like Pennsylvania. She also draws on her history of bold questioning during Senate hearings, where her style earned her recognition for holding powerful figures accountable—a theme her team has revived, portraying her as a defender of integrity and accountability.
Grassroots fundraising has also surged, with supporters using platforms like social media to connect with new voter segments and fund the campaign. In the past two months, the Harris campaign has reported impressive volunteer engagement and donations, attributed largely to her team’s outreach and a growing sense of urgency among the base. Social media, in particular, has helped expand her reach, turning her rallies, town halls, and public appearances into highly shareable content aimed at mobilizing supporters who may have otherwise felt disengaged.
The campaign is focused heavily on voter turnout in swing states, with Harris making personal appearances and engaging in community events to connect directly with undecided voters. Polls show tight margins in key states, and with early voting underway in many places, her final push is laser-focused on driving home the importance of showing up to vote. Harris and her team aim to bring out voters not just for her candidacy but for the broader causes she champions.
In these final days, Harris’s strategy underscores her belief in inclusive policies, particularly on hot-button issues that impact working families, such as affordable healthcare, child care, and education. Through a determined blend of personal engagement, expansive online reach, and coalition-building efforts, Harris is pushing to secure every possible vote, convinced that even the smallest efforts now could make the ultimate difference come Election Day.
